

Mike Sargent, the cultural critic with the “PBS NewsHour” and co-president of the Black Film Critics Circle, agreed. “I feel like they have to up the ante every time – you’re scrolling through everything else on social media.” “We live in a world where we have a small attention span,” said Scott Johnson, president of Mack Media Group, a digital marketing agency in Brookfield, Connecticut. Planes opens in USA on 9 August 2013, followed by Australia on 19 September (just in time for school holidays).As trailers began to show up on smaller screens via online video platforms, they were now in a realm where they struggled to connect with viewers amid the zillions of distractions found on the Internet. (Note to self: make sure niece and nephew are free around the release date.)

No one, bar the most entrenched cynics among us, which is why I suspect Planes will do very nicely indeed thank you. Granted not the most expansive of narratives, and I suspect from watching the trailer that it lacks many of the hip pop culture references and in jokes that made Shrek and the many knowing post-modern-influences kids flicks that followed so bearable for the adults taking their children to the movies, but who doesn’t enjoy a stirring tale of a sweet-natured but determined underdog overcoming his fears and making good on his dreams (completed with some zippy one liners to boot)? So of course Dusty, voiced by comedian Dane Cook, with the help of Skipper (Stacey Keach) has to beat his inner fear-of-heights demons – assuming characters in a kids movie are even allowed to have such things nah, probably not … let’s just say he has fears to overcome shall we kiddies? – if he is going to soar like he is, of course, destined to do. Will Dusty conquer his fears and take to the sky like a natural? You bet he will (image via ) Kinda bites when you’re a plane and you want to compete in an prestigious air race. Taking place in the same universe occupied by Cars, but produced by film studio sibling DisneyToon Studios rather than Pixar itself (whose last release as 2005’s Pooh’s Heffalump Movie), Planes tells the endearing story of Dusty Crophopper, a crop dusting plane with a debilitating fear of heights. Or in this case, up into the clouds and beyond (no, not that franchise).

One more to the franchise dear anthropomorphic mechanical beings, once more!Īfter the amazing success of Pixar’s commercially, if not critically, successful Cars series, Disney have decided to, ahem, drive the brand just that little bit further. With the support of his mentor Skipper (Stacey Keach) and a host of new friends, Dusty sets off to make his dreams come true.

The problem? He is hopelessly afraid of heights. Dusty (Dane Cook) is a cropdusting plane who dreams of competing in a famous aerial race.
